Gabi Blasenbrey – Marketing Expert with in-depth leadership experience in national and international Healthcare Marketing.
SERVICES
Strategic and Operational Marketing
- Development of strategic plans – country or global
- Development of product launch plans
- Development of operational plans
- Product Management
- Lifecycle Management
- Brand Planning Processes
Multi-Channel Strategy & Implementation
- Development of multi-channel strategies
- Development and implementation of campaign strategy
- Consultancy for implementation of multi-channel campaigns
- Consultancy for implementation of digital strategies
- Digital Marketing
Therapeutic Areas
- Cardiovascular
- CNS / Depression
- Gastroenterology
- Iron deficiency
- Neurology / Multiple Sclerosis
- Oncology
- Osteoporosis
- Women’s Health / Gynecology
Leadership Roles
- Leadership of cross-functional teams
- Leadership of marketing teams
- Leadership of project teams
PROFILE
My knowledge and skills are based on more than 18 years of experience in the pharmaceutical industry, in different national and international roles in sales, marketing and multi-channel-management and in different company cultures and sizes. I bring leadership skills, in-depth strategic and operational marketing expertise and product launch experience as well as a structured, pragmatic and goal-oriented way of working as a solid team player.
Since 2016, I am providing services as marketing expert and consultant to health care organisations for a broad range of operational and strategic challenges.
Career
Multi-Channel Management Partner
International Head of Multi-Channel Communication
Global Marketing Director
Global Product Manager
Product Manager
Sales Representative
Corporations
Biogen
Bristol-Myers Squibb
Lilly
Novo Nordisk
Organon
Vifor Pharma
Education
MBA in Marketing, International Management (Diplom-Kauffrau)
Pharmacological academy (Geprüfter Pharmareferent (IHK))
